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How to Go from an Executive to CMO: A Guide for Creative Leaders | The Marcom Avenue

Woah! That was good
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Can a footwear designer become a CMO? Barun Prabhakar did just that — and he’s here to share how.From sketching soles to steering strategy for legacy brands like Liberty and now GRM, Barun breaks down how design thinking, creative leadership, and cultural relevance helped him climb from the design desk to the boardroom. In this episode, we covered:

  • The mindset shift from creator to brand strategist
  • What legacy brands must unlearn to stay relevant
  • The secret to attracting Gen Z (without trying too hard)
  • Building brand storytelling inside-out
  • Why in-house creatives are a game-changer, and where agencies still matter

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