In this episode of Data Driven Voice, host Emma Storbacka sits down with Anette Tannerfeldt, CEO at Swedma and Jari Perko, CEO at ASML to unpack profiling, privacy, and performance in modern marketing. From Europe’s regulatory headwinds to the rise of Temu and Shein, they examine why so much data goes unused, where Nordic brands are falling behind, and how courage, ethics, and first-party smarts can turn compliance into competitive edge.


Chapters

00:37 — Welcome & The Regulatory Battlefield

07:30 — Profiling: Human Nature vs. Digital Risk

11:48 — The Martech Utilization Crisis

19:50 — The Temu and Shein Effect

21:30 — The Competitiveness Battle: Europe vs. China

31:26 — The Path Forward: Courage and Collaboration

37:24 — Conclusion & advice for companies


https://www.swedma.se/

https://asml.fi/

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