🎙️ How to Turn CVM Technology Projects into Revenue

Dushyant Panchal, Senior Lead – CVM at MyRepublic, has managed 10 to 15 marketing automation rollouts for telcos from Southeast Asia to South America.

He shares how to turn big CVM technology projects into revenue in three phases – business case, implementation and adoption.

Key takeaways

• [00:05:09] Why pricing wars are pushing telco revenues down in every market
• [00:13:59] "It's not always a technology game… you have to rethink the engagement strategy as well"
• [00:20:31] Why the business outcome is the first question before any platform decision
• [00:23:12] How speed to market – 2 hours vs 5–10 minutes per campaign – shapes the business case
• [00:24:47] How to align every department before the project starts
• [00:26:47] "Launching a project is not only the success – how efficiently we are launching the project, that's the real success"
• [00:28:36] "Keep everyone aligned and informed, educate them on the platform"
• [00:32:13] The roadblock nobody plans for – another team changing its system days before go-live
• [00:38:57] "You cannot suddenly ask them to go on $15, right?
• [00:48:31] The 70-day end-to-end implementation Dushyant is proudest of

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