From Affiliate Manager to CMO: How She got $4 million a month and Helped Build a $500M Company

"Here's $4 million a month. Go figure out what you wanna do with it."
 
That's the only brief Colleen Butterfield got. No roadmap. No strategy doc. Just a number and a deadline.

She went from affiliate coordinator to CMO with no MBA and no traditional path. Built a solar company that sold to ADT for half a billion dollars along the way.

In this episode, we got into:

1. What it actually takes to go from affiliate manager to CMO
2. Why being good at your job is not a good enough reason to stay
3. What affiliate managers need to start doing now to lead marketing by 2030

She also says something about the affiliate manager role that most people in marketing completely overlook. Worth staying for that alone.

Watch the full episode to see why. If you've ever been great at a job you hated, drop a comment. Curious how you handled it.

#AffiliateMarketing #CMO #PerformanceMarketing #MarketingLeadership #GrowthMarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com