In this episode of Affiliate Nerd Out (AM to C-Suite Edition), host Dustin Howes welcomes Michael Cole, CMO of Everflow, to discuss how affiliate marketers can grow from affiliate manager to executive leadership.
Michael shares how he got started in affiliate marketing, why many affiliate managers hit a career plateau, and how skills like partner relationship management, fraud prevention, and strategic communication translate into leadership roles. He also explains why affiliate marketing is more than a single channel and how to report results in terms of revenue, pipeline, and business growth.
Whether you're an affiliate manager, partner marketer, or performance marketer, this episode offers practical insights to help you grow your career.
00:00 Affiliate to CMO Mindset 00:39 Welcome to Nerditorium 01:05 Meet Michael Cole 01:31 Accidental Affiliate Start 02:31 Mentors and Relationships 03:14 Breaking the Plateau 04:38 Fraud and Deescalation 06:16 Affiliate Beyond a Channel 07:18 From AM to C Suite 08:56 Learning All Disciplines 10:11 Speaking Executive Metrics 11:15 Career Regrets and Lessons 12:10 CMO by 2030 Playbook 13:10 Closing and Signoff
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