S2 E8: Lori Meakin - Why aren't more men involved in gender equality, when it's proven to benefit us all?

Jo welcomes the exceptional Lori Meakin to the Good Girls Eat Dinner podcast. 

Lori is a multi-award-winning strategist and entrepreneur with decades of experience working with some of the world's biggest and most successful brands. Lori has long been driven to help build a more gender-equal world. Now, she uses the expertise in changing attitudes and behaviour that she's developed over decades in branding, advertising and the media to address the issue: why aren't more men getting involved in gender equality, which is proven to benefit all of us?

Topics covered:

- Growing up in social housing in Dagenham near the Ford factory where a group of women took action that led to the Equal Pay Act.
- Trigger warning; suffering a traumatic sexual assault.
- How such a negative experience led to positive work.
- From a language & literature teacher to a strategist in advertising.
- The power of storytelling: helping us understand ourselves and one another.
- No More Menemies – the inspiration behind this insightful book.
- Approaching the task of engaging more men in gender equality strategically.
- Motivating men to help create a better outcome for everyone.
- The false narrative telling white straight men the odds are now stacked against them.
- How the likes of Trump and Tate capitalize on fear to give all of the wrong answers to young men.
- When women take up just 30% of a space, content or conversation they’re seen as ‘dominating’.
- When women take up just 15% of a space, content or conversation they’re seen as ‘equal’.   
- Loss aversion: the human programming that makes Gender Equality feel like men are having things ‘taken away’ when women are literally losing rights.  
- 57% of men in Britain think equality has gone too far – and surprisingly (perhaps) the majority are Gen Z.
- We’ve been socialized to assume that sons are more intelligent than daughters (by 10 IQ points).
- What men are missing out on due to a lack of equality. 
- Misogyny as the gateway to many other forms of hate (homophobia, racism, transphobia etc).
- ‘The Others & Me’ a consultancy that spotlights the opportunities for organisations to create positive change and a competitive advantage.
- Why ‘guys’ is not the best way to address a team.
- Positively refusing to be beaten down by the problems in the world. 
- Embracing curiosity and our similarities to bridge the perceived gender divide.
- Lori’s Doggy Bag of Advice

Lori's book: https://www.theothersandme.com/nomoremenemies
The Other's & Me: https://www.theothersandme.com/

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