What can an e-commerce founder learn from the opening of a bathhouse? Quite a lot, actually.
In this solo episode of PR Adjacent, Ellie shares her experience at the soft opening of Sense of Self's new Sydney bathhouse, and why the hospitality industry's approach to launching has some valuable lessons for consumer brands.
From building anticipation before launch to making every customer touchpoint count, Ellie explores how brands can use soft launches to build community, gather feedback, work out the kinks and create momentum before going bigger.
She also shares examples from Australian beauty brands Bangn Body and Elacia, and explains why getting your positioning right early makes word of mouth so much more effective.
In this episode:
Why you should start building your audience long before launch day
How to create valuable customer experiences, even during the waiting moments
Why early feedback is one of the most useful marketing tools you have
How to make your product easier to understand, use and recommend
Why soft launches aren't just for new businesses, but new products and services too
Whether you're launching your first product or your fiftieth, this episode is a reminder that you don't need a huge launch budget to build momentum. Sometimes the smartest thing you can do is start small, invite people in and learn as you go.
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