#24 Lorna Jane: How to Create an Iconic Brand That Lasts 35 Years on With Lorna Jane Clarkson

Hey Poddy Fam! My next guest needs no introduction! It’s Lorna Jane Clarkson! Lorna saw that there was a gap in the market for workout clothes for women, she borrowed a sewing machine and started what she thought was a hobby. Little did she know that she was creating a category that we all now know as activewear. 35 years on, Lorna Jane is now one of the most well-known brands in Australia with over 100 stores and over half a billion in sales, Lorna is an absolute icon!

@lornajaneactive @thelazyceo_podcast

Hosted on Acast. See acast.com/privacy for more information.