Category Thinkers
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Why Vertical SaaS is Fertile Ground for Category Design w/ Nick Tippmann

Category Thinkers
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In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups.  We discuss:

  • How Greenlight Guru tipped from tool to platform to category, 
  • Why he believes vertical SaaS is fertile ground for category designers, 
  • How he evaluates the category potential of early stage startups as an investor.

This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

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Podden och tillhörande omslagsbild på den här sidan tillhör Pablo Gonzalez, John Rougeux, Mike Damphousse. Innehållet i podden är skapat av Pablo Gonzalez, John Rougeux, Mike Damphousse och inte av, eller tillsammans med, Poddtoppen.