Live from CEL East in New York, Keith and Brendan sit down with Sam Friedman, the NFL's Senior Director of Global Social & Creator Strategy, to unpack how the league builds its creator ecosystem — from player social support to platform partnerships and of course a nod to the Taylor Swift strategy. Sam breaks down last season's global activations, how creators complement broadcasts World Cup-style, and what's ahead for a record nine international games including Australia, Paris, and Rio.
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