Avsnitt 14: How To Show Buyers You're The ONLY Choice (Category Design Series) B2B Strategy Spela Dela
On the second of the Category Design series, we get answers to: - how we clarify which problem we solve - how framing the problem is the difference between the iPad and the failed competitors - how to design a narrative that generates demand for your service and positions you to be different, not better If you have more questions from this episode, John's Linkedin content goes into more detail: John Rougeux ⛰️ | LinkedIn Rss Apple Podcaster →
