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Your tour business shouldn’t need a custom-built system just to manage departures, rooming, payments and traveller documents. In this Company Spotlight episode, Dan sits down with Alex Ragin, Founder of Tourseta and Zoftify, to explore what happens when multi-day and group tour operators finally have technology built around the way they actually work.
Alex shares how his experience building custom software for travel companies eventually led to Tourseta, and why the decision to buy versus build technology looks very different for small and mid-sized operators. He explains how Tourseta has evolved beyond a booking platform into an all-in-one tour management system, bringing together costings, customer records, quotes, itineraries, reminders, forms and many of the everyday workflows that become increasingly difficult to manage as a tour business grows.
We also get into the challenge of building powerful technology without making it complicated, from white labelling and faster onboarding to giving operators the flexibility they need without requiring a heavily customized system.
Then we look at some of the bigger shifts happening across the tour operator landscape. Alex shares what he’s seeing from niche operators building trips around specific destinations, communities and interests, as well as the growing demand for custom FIT travel.
Finally, we talk AI and where it could genuinely make an operator’s job easier. Alex explains how MCP connections could allow teams to ask AI practical questions using their own Tourseta data, and why he believes AI is most valuable when it solves a real problem rather than simply becoming another feature to promote.
For tour operators trying to grow without adding more spreadsheets, systems and manual work along the way, the conversation raises a simple question: how much more could your team accomplish if the technology behind the business actually made things easier?
Learn more and book a demo at tourseta.com
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