What is AI Product Sense and Why Traditional Product Intuition Isn’t Enough

AI isn’t “just another feature.” It changes how users behave, how feedback loops form, and what success even means.

That’s why traditional product intuition isn’t enough anymore.

Here’s the mental model I share in the episode — the SENSE Framework:

S — System over feature: map the full system, not just the UI

E — Error budgets: define what failure is acceptable (and where it’s not)

N — Novel feedback loops: your launch will change user behavior and future data

S — Signals + scaffolding: instrument learning signals + guardrails, don’t “pray for accuracy”

E — Evaluation in reality: offline + online + human audits + risk checks

This episode covers this topic with some interesting examples based on my experience.