Expanding into the U.S. can be an exciting growth opportunity, but it comes with a different legal, regulatory, and business landscape than many European companies expect.
In this episode, Brian sits down with Manny Schoenhuber, Partner at Nelson Mullins, to discuss what European businesses need to consider when entering the U.S. market. Manny shares why companies should think of U.S. expansion as entering a specific state, not one unified market, and breaks down three key pillars of risk mitigation: entity structure, contracts, and insurance.
They also discuss common misconceptions about doing business in the U.S., industries that may require additional planning, why some companies choose to test the market before establishing a U.S. entity, and the importance of having the right people and local network in place.
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