Two best friends who've known each other literally since before one of them was born — Sid Balaga and Suraj Peramanu of The 4th Quarter — join Tyler and Jake to talk about building a venture-backed sports business media company from a basement during knee surgery recovery.
They break down what it actually looks like to raise capital as a content creator, why they believe sports business is the most under-analyzed asset class in media, and what a "CNBC for sports" could really mean. It's part business deep-dive, part mentorship session... Tyler and Jake don't hold back.
⏱️ Timestamps
00:00 — Intro 00:36 — Pre-Womb Best Friends: The Origin Story 08:22 — Why They Raised Venture Capital 11:16 — The White Space: Sports Business Without a Home 13:17 — How They Actually Landed Courtside Ventures 16:35 — The Future of VC-Backed Creators 20:53 — "You Are a Creator" — Jake Drops the Truth Bomb 35:13 — Measuring Success When the Big Numbers Don't Come 38:25 — What's Actually Missing From Sports Business Media 42:22 — Does a "Sports Business Newscast" Have Legs? 47:00 — When a World Surf League Video Goes Unexpectedly Viral 50:27 — The Law of Large Numbers: Why Casting Wide Nets Works 1:02:35 — How Tyler Actually Defines Success as a Creator 1:05:00 — Outro
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