Rachel Lowenstein is a leading independent cultural strategist and content creator. For over a decade she has worked at the intersection of culture, brand, and girlhood, helping the world's most influential companies understand how culture is moving, especially for women/girls. Top brands including Nike, Google, Unilever, Dove, Essity, Meta, Chief, and UN Women trust her expertise to grow their brands and their cultural impact.
Before building her own consultancy, she spent a decade at WPP/Mindshare, rising to Global Head of Inclusive Innovation, a role created for her. As a content creator, she has built an audience of 160,000+ followers across social media decoding girls, business and culture. Brands including TED and Tracksuit partner with Rachel for her cultural expertise and engaged audience. Rachel is also the creator of Girl Studies, a Substack for the serious study of girl culture and its commercial, social, and behavioral implications.
She has spoken on prestigious stages at the United Nations, Cannes Lions, SXSW, CES, DK Festival Croatia, Mumbrella Sydney, Advertising Week, Yale, and Arizona State University. Her work has been recognized on Ad Age's 40 Under 40 (2023) and Advertising Week's Female Is Female Award (2022). She has been featured in the Wall Street Journal, the New York Times, Ad Age, Adweek, Campaign, The Observer, Slate, Glossy and Business Insider for her insights.
