How to align, focus, and deliver innovation around trust

Aurelija Pletiene, Director of Product Management at Vinted, caught up with Emma Carroll, Head of Content at Source, on the latest episode of our Business Leader's Voice podcast. They discuss how to cut through the noise to align, focus, and deliver innovation around trust and safety. 

Aurelija shares her insights on these matters and more:   

• At Vinted, Aurelija says that innovation is rooted in problem solving, not just feature building. The team process starts with identifying and deeply understanding a core problem by asking, "What are we trying to fix?" 

• Innovation isn't just about creating; it's also about stopping what doesn't work. It is crucial that teams strategically and regularly decide which features or initiatives to continue or discontinue. 

• Measurement should guide, not stifle, innovation. Rather than tracking the number of innovations, Aurelija advocates using outcome-based metrics to encourage teams to experiment and learn. 

• Customer experience (CX) is central, even for backend systems. For example, the Trust & Safety team works behind the scenes to make sure that all restrictions, messages, and policies are transparent and feel natural, not robotic, to the user. 

If you enjoyed this conversation, don't miss our sister podcast, Future of the Firm. In a recent episode, we interviewed multiple experts from Source on the topic of how to talk to your clients about value.