Roots of Success
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Right Person, Right Seat: The McFarlin Stanford Recruiting Roundtable on Finding Talent in the Green Industry

Roots of Success
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Finding talent  for the green industry is challenging. People are often not on LinkedIn, the local talent pools are shallow, the job titles mean different things at every company, and most owners are too busy to run a real hiring process. In this roundtable episode of Roots of Success, host Barrett Chow sits down with McFarlin Stanford's recruiting team — Ben Krocheski, Colin Adams, and Iden Bradaranhagh — to pull back the curtain on what green industry-specific recruiting actually looks like. From intake calls and relocation conversations to closing landmines and real placement success stories, this episode is for you. 

THE BIG IDEA: 

Start Searching Beyond Your Backyard 

KEY MOMENTS: 

[01:00] Why Recruiting Is Particularly Challenging in the Green Industry: Location and Shallow Talent Pools
[04:30] Geographic Competition: When You've Already Interviewed Everyone in a 25-Mile Radius
[07:00] How Core Values Become the Foundation of Every Hiring Decision
[10:00] Relocation Candidates: Why Most Owners Dismiss Them — and Why They Shouldn't 
 [13:30] Building the Relationship With the Client Throughout the Search — Not Just at the Start
[16:30] Learning From Successful Placements and Building That Criteria Into Future Searches
[19:30] Proactive Placements: Presenting Qualified Candidates Even When a Role Isn't Posted
[23:30] Don't Confuse the Candidate: Interview Them for the Role You Brought Them In For
[26:30] Success Story 2 (Ben): Back Office Chaos in Dallas — One Hire, Three More Roles Unlocked
[30:00] The Matchmaking Advantage: Using Past Placements to Guide New Searches 

Questions we answer:

  1. Why is recruiting in the green industry harder than in most other industries?

  2. How do I find qualified candidates when LinkedIn isn't where landscape professionals hang out?

  3. What does "right fit" actually mean — and how do you evaluate it during a search?

  4. Should I consider relocation candidates, and how do I handle the cost and risk?

  5. What's the difference between working with a green industry-specific recruiter and a general one?

  6. How does the intake process work — and what should I be prepared to share?

  7. What can I do to make my company more attractive to top candidates?

  8. What are the most common mistakes companies make during the hiring process?

  9. How do I avoid misaligning on compensation at the offer stage?

  10. When is the right time to reach out to a recruiting partner?

  11. What kinds of roles is outside recruiting best suited for?

  12. How do I get started with McFarlin Stanford Recruiting? 

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