#007 Luca Höfer, owner of Steinfels Weinauktionen AG: Process of taking over an auction house, composition of his sellers and buyers and the psychological effect while bidding

Wineauctions have played and still play a huge role in the life cycle of a wine. Did you know that a relatively large part of the buyers at Steinfels auctions are professional wine merchants? Or that more and more younger vintages have been put up for auction recently?

We discussed this and much more with Luca Höfer, owner of Steinfels Weinauktionen AG.

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