We like to think we make rational financial decisions, but the reality is our spending habits are heavily driven by weird, internal cognitive biases. Today, we unpack the completely subjective psychology of how we value money, from price anchoring to mental accounting. By exploring our own financial quirks—like happily splurging on vacation while refusing to buy a $25 airport muffin—we uncover how to align our habits with our true values. Developing a personal spending philosophy empowers you to stop sweating the small stuff and confidently put your dollars where they bring the most joy.
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