Luke sits down with Bo Gardner, Vice President of Corporate Marketing for Las Vegas Events — the team behind one of rodeo’s most iconic stages.
Bo brings a unique blend of Western roots and big-city marketing expertise. He’s one of the key people helping elevate the Wrangler National Finals Rodeo into a world-class, city-wide celebration.
In this episode, Luke and Bo dive into:
• How Las Vegas Events turns the NFR into a ten-day festival of rodeo, entertainment, and fan experience.
• His role as General Manager of the Junior National Finals Rodeo, which spans ten days inside the Wrangler Rodeo Arena.
• The strategy behind corporate marketing for rodeo, including sponsorships, partnerships, and year-round engagement.
• Why the “NFR Experience” is designed to give every fan a rodeo moment—even those without an arena ticket.
• How Bo’s lifelong connection to the Western lifestyle influences his approach to major-event branding.
• The behind-the-scenes work that keeps Las Vegas the home of the NFR and the heartbeat of rodeo in December.
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