Allan Henry has photographed over 600 major sporting events, including the PGA Tour, NBA, and MLB, and even earned Sports Illustrated’s Photo of the Year. Today though, he’s not just behind the camera. He’s also behind the gear as the Co-Founder of Atlas Packs, a high-performance camera backpack brand trusted by professional photographers and adventurers.
In this episode, Allan shares how he and his partner’s frustration with traditional camera bags led them to launch Atlas Packs. We talk about the new Atlas One line, building products with intention, and why community feedback shapes every design decision he makes.
Allan also explains why he never shoots just for fun, how he “cheats” using the Sony A9 III, and what truly separates professionals from amateurs. If you’ve ever debated gear versus instinct or wondered what it takes to build a business for photographers, this episode is packed with sharp insights, hard truths, and a few laughs too.
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