How do you turn an influencer career into a thriving fitness lifestyle brand? Natalie Kennedy did just that—taking her passion for wellness and style and transforming it into Salt Project, a must-know activewear brand. In this episode of The Sweet House Podcast, Natalie shares how she transitioned from sales to full-time influencing and then built a fitness brand that's redefining activewear.
We dive deep into:
✅ The moment she quit her corporate job to pursue influencing full-time
✅ How she evolved from content creator to business owner
✅ The journey of launching and growing her activewear brand, Salt Project
✅ The business moves, risks, and lessons that shaped her success
✅ Balancing motherhood, entrepreneurship, and brand-building
If you're dreaming of turning your influence into a lasting business, this episode is for you!
🔗 Follow Natalie Kennedy:
📲 Instagram: @nataliepkennedy
📲 Salt Project: @salt_project_
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About Jasmine Sweet: Jasmine Sweet is a lifestyle influencer, tech marketer, and entrepreneur! She shares sweet stories ranging from business to beauty and beyond! Her mission is to share humanity through content creation. She has written features in Huffington Post, Southern Weddings, and Forbes. Through blogging, she has worked with numerous brands, including Spanx, Uber, HP, and more. She holds BA in Broadcast Journalism from the University of Memphis and an MBA from Union University. She advocates for women in business, tech, and entrepreneurship. She is a Tennessee-born, Nashville-living woman sharing the ins and outs of the Sweet Life with her husband, Mr.Sweet, and daughter, Reign Sweet!
