Why are these so important for brand loyalty and what happens if one of them changes?

Costco Hotdog Facts

  • Introduced in 1984 for $1.50 and has stayed that price
  • Should cost $4.63 if it had tracked U.S. inflation
  • Costco sells over 370 million hotdogs a day
  • They sell more hotdogs than all major league baseball stadiums combined


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