How to pitch and deliver great work when your client doesn't speak "Design", with John Lynch

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In this episode we meet John Lynch, founder of Context Studio based in Dublin, Ireland. 

John's career path has taken him from countries where design is part of everyone's mindset, to places where some businesses have yet to see the full value that design can bring.  He shares the approaches that he's used to gain traction and make the case for adopting Service Design and stories of how design-led approaches have helped his teams to engage diverse stakeholder groups and generate better service outcomes.

We talk about the privilege of working with public sector folks, who's vocation is to make society better... and we talk of the impact of "better" vs. "new" and why Renovate often delivers more than Innovate when it comes to Service Design.

About John.

John Lynch is founder and director of Context Studio, a service design studio in Dublin, and a voluntary board director at the Institute of Designers in Ireland. With a background in software development, John is a committed advocate of design in the service of the public good.

References from John's episode.

Stratification of Design Thinking  -Stefanie Di Russo
Danish Design Ladder
Dark Matter and Trojan Horses  -Dan Hill
John Heskett 

Ireland's Action Plan for Designing Better Public Services.

Service Design YAP is developed and produced by the Service Design Network UK Chapter.
Its aim is to engage and connect the wider Service Design community.

• Episode Host: Stephen Wood
• Production Assistance: Jean Watanya