The $10M Salon Formula with Kati Whitledge

In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market.
Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry.
This episode covers:
· Why 97% of salons fail and what separates the ones who scale
· The retention crisis in beauty and how to fix it
· How to create predictable client demand instead of hoping for referrals
· The mindset shift from stylist to true salon CEO
· Why you cannot afford to ignore sales and marketing under $3M in revenue
· No-nonsense leadership and holding your team to a higher standard
If you’re a salon owner who is tired of flatlining revenue, stressed payroll, or inconsistent growth, this episode will challenge you to think bigger and operate differently.
Follow & Connect:
Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems
Guest: Kati Whitledge | @katiwhitledge | @beyondthetechnique | @join_maya