In this podcast episode recorded live at the COVESA meeting, host John Heinlein interviews Roger Lanctot about how the automotive industry can leverage vehicle data to transition from a B2B to a B2C model, prioritizing driver personalization over data monetization to enhance customer engagement and loyalty.
Chapters: 0:00 Introduction to Vehicle Data and Personalization 1:12 Introducing Roger Lanctot 3:11 Personalization not Monetization 5:23 Engagement Strategies of New Automakers 6:27 Case Study: Chevy Equinox Connectivity Experience 9:57 The Cost of Customer Acquisition and Retention 12:11 Ensuring Privacy 14:47 Emerging Trends in Vehicle Diagnostics 15:45 The Evolution of Usage-Based Insurance 18:43 Real-Time Feedback and Driver Engagement 19:59 The Future of Personalization in Automotive 21:06 Changing the Dealer Engagement Model 22:13 Conclusion and Future Perspectives
Podden och tillhörande omslagsbild på den här sidan tillhör
Sonatus. Innehållet i podden är skapat av Sonatus och inte av,
eller tillsammans med, Poddtoppen.
