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From Ultra Running to AI | Exploring the Journey with Jordan Morrow

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This week Jepson has his friend Jordan Morrow, who have known each other for a while now in the data and analytics space. He helped pioneer and invent data literacy, which continues to evolve, so he now travels the world, speaking on it and helping companies and people out. Listen as Jordan and Jepson discuss subjects such as ultra running and the hero’s journey, the importance of learning from everyone, education and where it needs to change, and more about artificial intelligence.

  • About Jordan, ultra running 1:00
  • The hero’s journey 7:30
  • Everyone has a story and something to teach 20:00
  • Vulnerability 28:00
  • Superhero wife 41:20
  • Priorities change, regret 47:00
  • Writing code is so much easier now 57:30


“How many people in August 2022 thought ‘Hmm, I think in November Chat GPT is gonna launch’? It shifted the world. On January 2020, how many people were like ‘Hmm, I think a global pandemic’s gonna hit.’? It shifted the world. I think that you’re gonna set yourself up to fail if you don’t have a mindset for change, and change isn’t a bad thing, but it has such a negative connotation.” 47:15

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