A packed episode featuring three very different conversations. Eddie Hertzman of Athletech News joins to discuss building a media empire from an anonymous newsletter and the flood of institutional money into fitness and wellness. Then Matt reconnects with actor Aaron "Rock" Dozier, who played Roy Stalin in the cult classic Better Off Dead, to talk Hollywood almost-breaks and life after fame. Finally, Matt Witalia of Sisu Fitness previews their upcoming HYROX sim event in Minneapolis, breaking down the Half Rox division and their community-driven approach to competition.
Reconnecting with Aaron "Rock" Dozier, aka Roy Stalin from Better Off Dead, after 26 years
Losing his fortune in the dot com crash and decompressing in Paris
Getting close to Top Gun's Iceman role before Val Kilmer signed on
How John Cusack gave him the nickname "Rock Steelflex"
We Married Margo and its cameos from Kevin Bacon, Cindy Crawford, and Payne Stewart
Walking away from Hollywood to teach yoga in Martha's Vineyard and Naples, Florida
Eddie Hertzman on launching Sourcing Journal during the 2008 cotton crisis
Building an anonymous newsletter into a Penske acquisition
Building ATN from scratch and why live events legitimize a media brand
Institutional money flooding fitness and wellness, and the FitLab/Ragnar fallout
Eddie's first HYROX doubles race and why HYROX scales where challenger events can't
Matt Witalia on Sisu Fitness, three gyms under one brand with three separate owners
Sisu's upcoming HYROX sim with Wattify, featuring a Half Rox division for new athletes
Largest sim in the Midwest with 200 registrants and a stacked HYROX training camp lineup
Today’s episode is sponsored by Metl. MetL™ stands for honesty and health. Every ingredient is listed clearly, no fillers, no hidden sugars, no gimmicks. It’s more than a beverage; it’s a movement redefining what it means to stay energized, for kids, parents, and future generations. Learn more at metldrink.com
Today’s episode is sponsored by Wodify. When your HYROX gym needs to run smoothly, Wodify delivers. From scheduling and programming to performance tracking and milestone celebrations, all the tools you need are built right in. Book a demo here.
Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.
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