In this episode, I take you into something I've been looking at closely over the past year: how you can generate more revenue from the clients you already have, without working more hours or investing more in marketing.
Most photographers put enormous energy into finding new clients. But the ones already in your world, the ones who have booked you, bought from you, or shown interest at some point, often get overlooked. And that's where a lot of revenue quietly disappears.
What you'll take away from this episode
Why it's easier to sell to an existing client than to attract a new one
What a customer journey is and why most photographers don't think about it enough
How to increase your order value per client without doing more marketing
How your existing clients can become a source of new clients through referrals and affiliate marketing
What questions to ask yourself to map out and improve your own customer journey
From this episode
I share a concrete example from one of my one-on-one mentoring clients who grew his profit margins and increased his order value per client over three consecutive years, purely by handling returning clients differently, without any extra marketing upfront.
I also talk about how I mapped out my own customer journey back in 2023 and recently realized I had built the entire five-year plan in just two years.
If you're interested in my one-on-one mentoring, you can book a free introductory call. We'll spend half an hour looking at where you are now, what you need, and whether mentoring makes sense for your photography practice right now. All links are in the description.
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Kaat Celis. Innehållet i podden är skapat av Kaat Celis och inte av,
eller tillsammans med, Poddtoppen.
