Malaysia has seen franchise brands expand fast, open dozens of outlets and collapse just as quickly. Azizam Ramli of Pernas, the government agency tasked with developing Malaysia's franchise industry, discusses franchises that scale sustainably from those that don't, and what aspiring franchisors and franchisees need to understand first.

See omnystudio.com/listener for privacy information.

Podden och tillhörande omslagsbild på den här sidan tillhör BFM Media. Innehållet i podden är skapat av BFM Media och inte av, eller tillsammans med, Poddtoppen.