🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Nearly 600% marketing ROI helped Dr. Mike Scruggs grow his dental startup from roughly 30–40 new patients a month to nearly 90 at its peak. In this episode, Gary Bird and Dr. Mike Scruggs breaks down the scheduling, clinical efficiency, team alignment, treatment communication, and patient-access systems that helped turn marketing into real new patient growth. You’ll learn how to shorten wait times, protect new-patient blocks, fill schedule openings, expand hours, and keep your practice flexible as demand increases.
Subscribe for more tactical dental marketing, practice management, and growth strategies from Gary Bird and SMC.
✨ Timestamps ✨ 00:00 Introduction to Dr. Mike Scruggs and Practice Growth 02:14 Effective scheduling and patient treatment strategies 06:10 Flexibility in team scheduling and patient management 09:08 Aligning team incentives with practice goals 10:00 Expanding hours and competitive advantages 11:13 Treatment presentation and patient acceptance tactics 12:22 Hygiene team management and transition 13:14 Transitioning from PPO to fee-for-service 15:50 Future plans: associate and practice expansion
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
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