In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly growing UGC marketplace built completely without ads or outside funding. Elijah walks us through how a single $50 video that hit 14M organic views changed his life—and sparked the creation of a platform that’s helping brands tap into authentic, high-performing short-form content at scale.
🎯 Key Topics Discussed:
Building a UGC marketplace from scratch (and bootstrapped)
The $50 video that got 14M views
Creator vetting: what brands should really look for
Retail-ready UGC: the new wave of demand
Why “authenticity” is overhyped—and what really works
How Vidovo gets 25 creators/day organically
The future of automation vs. human judgment in creator campaigns
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