Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.
In this episode:
Host Adam Wakeling speaks with Martin Kidd, Chief Designer and Co-Founder of Victory Amplification. We discuss his founder journey, perspective on Cornford Amps ceasing trading, the birth of Victory Amps and his approach to product development. We also have some quick-fire questions and community questions.
Chapters:
00:00 Preview
01:13 Intro
02:20 Martin's musical beginnings
03:30 Modding Marshalls
05:10 How Martin learned amp design
09:06 Building the first amp
12:00 The Cornford story
13:45 Cornford ceases trading
18:00 Chase Bliss Big Time Event
19:15 Martin as Chief Designer, not CEO
22:15 Approach to product development
28:10 Product development early process
29:15 Martin's unique designs
31:58 Standing out in the amp market
34:52 Victory MKX and originality
38:25 Market concerns
42:06 Hybrid analog and digital
45:36 Victory PowerValve and digital products
47:55 Quick-fire questions
52:13 Advice to aspiring founders
55:10 Most difficult amp to design
56:13 Addressing the Lee Anderton 'drama'
58:54 The braille amps story
01:02:40 Outro
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