In this episode of the Grow Places Podcast, Tom Larsson is joined by Nick McKeogh, co-founder and Chief Executive of NLA, to explore two decades of building a civic institution dedicated to bringing together everyone who shapes the built environment. Nick reflects on NLA's origins around London's 2005 Olympic bid, born from a simple observation: the professionals who plan, design, fund and build the city rarely had a shared space to think together, and Londoners themselves were often left out of the conversation entirely.
The discussion unpacks NLA's "three Ps" framework for successful placemaking, people, place and purpose, and why starting with people rather than form or finance leads to better outcomes. Nick shares striking research showing the built environment sector accounts for 25% of UK GVA and one in eight jobs, yet remains fragmented across professions that rarely see themselves as part of one industry. He discusses NLA's shift towards "systems leadership," the idea that no single visionary shapes a great city, but rather thousands of collaborating actors, and explores common misconceptions held by developers, architects, communities and politicians about one another.
Nick also traces his personal route into this work, beginning as a child in his father's architectural model-making business during the early 1990s recession, and reflects on the enduring power of physical models to inspire young people in an increasingly screen-based world. The conversation closes with his ambition for a global network of NLA-style institutions, and a call for the industry to slow down and invest time upfront in genuine conversation, arguing that patience and trust-building ultimately deliver better places, faster.
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