Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty.
You will hear behind-the-scenes stories and facts about:
engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing
nuances of content creation, particularly on platforms like YouTube and LinkedIn
maximizing time as a resource - the indirect acquisition strategy of YouTube
effectiveness of LinkedIn for business engagement
application of creator skills, emotional engagement in content, and the balance between authenticity and energy
and more!
Let's dive in.
In This Episode:
00:00Understanding Attention in the Digital Age
06:56The Evolution of Content Creation
13:49Authenticity vs. Professionalism in Marketing
21:09The Value of Going Viral
24:06Defining Success in Content Marketing
27:34Maximizing Time as a Resource
28:37YouTube as an Indirect Acquisition Strategy
29:44The Power of LinkedIn for Business
30:43Applying Creator Skills to LinkedIn
31:39Understanding Creator Tactics
33:40Emotional Engagement in Content Creation
35:22Authenticity vs. Energy in Content
36:31Crafting Effective Hooks for Engagement
39:11The Role of Video on LinkedIn
41:05Consistency and Content Fatigue
43:59Maximizing Attention with Minimal Effort
49:01The Comment Game on LinkedIn
51:28Navigating the YouTube Algorithm
54:03Defining Good Content on YouTube
56:22The Engagement Spectrum: Movies and Genres
58:21SEO and Engagement: The Recommendation Engine
01:00:57Understanding Your Audience: The Key to Content Creation
01:01:56Content Strategy: Breaking Down Long-Form Interviews
01:02:34Monetization Strategies: Brand Partnerships and Influencer Marketing
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