In this conversation, Mike Mitchell, founder and CEO of Pezzy Pets, shares his journey from a tech career to creating a sustainable pet treat company that utilizes invasive fish species. He discusses the challenges and opportunities in the pet industry, the importance of sustainability in product development, and the significance of community engagement in overcoming stigma associated with invasive species. Mike also reflects on the realities of being a solo founder, the importance of collaboration among entrepreneurs, and his aspirations for the future of his company.
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