On this week's episode of Open Source Selling, I address a few more common objections and offer insight on how to approach, understand, and handle them. I also address what is at the core of effectively overcoming objections: better understanding your customer's perspective and then merging their perspective with your product, service, or solution to radically improve their current situation. How do we do this? We ask effective questions, know why we are asking the questions we ask, where we want the conversation to go, listen attentively, clarify, and then bring into alignment the two competing perspectives.
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