KultuuriReflektor
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The Importance of your Personal Story within Personal Branding

KultuuriReflektor
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In this episode of Kultuurireflektor, the focus is on personal branding in the music industry and the challenge of balancing authenticity with audience expectations. Drawing on Erving Goffman’s theory of self-presentation, the discussion explores the "authenticity paradox"—how the pursuit of authenticity can sometimes feel staged. The conversation delves into the role of storytelling in shaping a musician’s brand. Guest Olesija Saue, Estonia’s leading personal branding strategist, NLP master practitioner, and leadership coach, shares her insights. The episode is hosted by Cultural Management master’s student Ljupcho Trajanoski.

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Podden och tillhörande omslagsbild på den här sidan tillhör Estonian Academy of Music and Theatre, Eesti Muusika- ja Teatriakadeemia. Innehållet i podden är skapat av Estonian Academy of Music and Theatre, Eesti Muusika- ja Teatriakadeemia och inte av, eller tillsammans med, Poddtoppen.