The AI Ad Strategy Behind a $120K Kickstarter Campaign

Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/5w9hw36e— Episode 68: Masters of Crowdfunding —In this episode, Mark sits down with Devrim Özsoy, creator of Halflings: Best Chef, a board game about fantasy cooking in the world of halflings. Devrim shares the story of turning his first-ever published game into a campaign that raised over $125,000 and the lessons he learned along the way about using AI as a creative tool, in-person playtesting and keeping a campaign simple.Links:Work with us: https://tinyurl.com/5w9hw36eHalflings: Best Chef: https://www.kickstarter.com/projects/gameversetech/halflings-best-chef— Check out our other channels:@launchboom_official@LaunchBoom_GamesWhat we cover:00:00 Introduction00:44 About Halflings: Best Chef01:52 Devrim's Background 03:42 The Story Behind The Game05:16 Pre-Launch Strategy & Conventions09:03 Using AI in the Creative Process14:47 The Best-Performing Ad Creative15:55 Ad Spend & The VIP Promise19:04 Launch Day23:45 Final Advice for New Creators