Do you actually need a fully custom Shopify website in 2026… or is that just a very expensive myth?
In this episode, I’m sharing a slightly controversial take (with receipts): most product-based businesses can make serious money using the right Shopify template - if it’s chosen and customized strategically.
We’re talking:
Why “custom” doesn’t automatically mean “better”
How Shopify templates have evolved (and why they’re way more powerful than people think)
What actually matters when choosing a template for your product and customer journey
How smart foundations beat flashy rebuilds every time
If you want a Shopify store that sells with ease, supports your marketing, and doesn’t require rebuilding your site every year, this one’s for you.
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