Viktoriia Siedova is the Co-founder of The Good Plastic Company, manufacturer of Polygood¼ - a 100% recycled surface material used by global brands including Nike, Lush, and McDonald’s. She leads global sales and marketing. For over 7 years she’s been building the company from startup to an international player recognized by the A&D industry. She started at PwC’s international consulting practice working with major production holdings in Oil & Gas and metals, which shaped her pivot to sustainability and entrepreneurship. Now she is building one of the rare sustainability-driven material businesses that is truly scalable. In her free time she is a creator, fashion influencer, connector.

About the FutureStrategies podcast and your host:

I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.

And if something’s blocking your brand from doing its best work, let’s talk.

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