"I didn't set out to make B2B cool."

Christina Pearo, Social & Community Manager at Slate joins House of Content as our first guest of the season to discuss employee-generated content, LinkedIn and B2B social.

Christina details how she's flipping the script, making B2B content exciting, brand-led, and fun. If you've ever wondered how to take your brand from generic to remarkable, this episode is your ignition switch.

Key topics:

  • Transforming stale B2B marketing into share-worthy, culture-driven content that people love to interact with.
  • Tapping into cultural moments to stand out without risking your brand's reputation.
  • Real-world examples from Ramp, Air, and other trailblazers crushing it in this space.

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Podden och tillhörande omslagsbild på den här sidan tillhör Melissa Kontu, Christine Goos, Janni Widerholm. Innehållet i podden är skapat av Melissa Kontu, Christine Goos, Janni Widerholm och inte av, eller tillsammans med, Poddtoppen.