How do you market your business without losing your voice or spending all your time creating content?

Samantha Calderón, copywriter, marketing strategist, and founder of South Florida Copywriting, joins Amani Roberts and Mandi Graziano to share how losing a client to AI pushed her to rethink her business and invest in herself.

Drawing on 15 years of writing experience, she explains why knowing your audience, embracing messy first drafts, and bringing your own ideas to the page still matter. Samantha offers simple ways to improve your website, simplify your emails, and plan content days that free you up to run your business. She reflects on finding clients through community, helping a first-time podcaster launch his passion project, and learning to stop comparing her progress to someone else's.

Episode Links

🔗 Check out Samantha Calderón Online

🔗 Follow Samantha on Instagram, LinkedIn and Substack

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Podden och tillhörande omslagsbild på den här sidan tillhör Amani Roberts and Mandi Graziano. Innehållet i podden är skapat av Amani Roberts and Mandi Graziano och inte av, eller tillsammans med, Poddtoppen.