You probably understand your CMO’s metrics. But the revenue metrics your CRO, CEO and board are judged on are a different scorecard, and knowing them, from pipeline velocity to the Rule of 40, shows how your work moves the numbers leadership cares about.
Josh walks Dan through the numbers, from net revenue retention and forecast accuracy to pipeline velocity, with benchmarks for what good and great look like. He also explains why CAC must include every sales cost, not just marketing spend.
Then it’s on to the investor’s view. Josh shows how debt boosts fund returns, why cash conversion and days sales outstanding matter, and why the value creation bridge should rely on EBITDA growth rather than multiples that rise and fall with the market.
Essential listening for marketing managers who want to understand how leadership and investors judge performance, and why decisions get made the way they do.
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