At the start of the year we made three bold predictions about the channels that would define B2B marketing in 2026. Now it's time to mark our own homework.
Dan and Phil react to their 2026 predictions on events, YouTube and AI search, checking what actually played out against what they called back then. They discuss why small, curated dinners are outperforming big exhibitions, why YouTube is driving volume but not always the right buyers, and why AI search looks set to overtake Google for high intent leads within the month. They also share the tactical shift needed as listicle content becomes saturated, plus how they're using HubSpot and Claude together to prove which content is genuinely influencing buyers.
Essential listening for any B2B marketer who wants an honest gut check on which predictions are holding up, and which need rethinking.
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