Are AI Facebook ads already DEAD? I spent $100k last week to find out

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Are AI Facebook ads already dead?A friend messaged me saying Meta was charging him more to show his AI-generated ads. So I pulled our own numbers — over $100,000 in Facebook ad spend from just the last week, in a business that spends around $1 million a month on marketing — and compared our AI ads against everything else we run.Here's what I found, and how I think about building ads that actually scale, with or without AI.In this video:- What our $100K in spend actually showed about AI ad performance-The Ad Diversity Grid: persona, angle, and format (and why most people start with the wrong one)- How to find your real buyer personas by mining reviews (yours or your competitors)- Why your customers are your best copywriters- The AI ad formats that ACTUALLY work: image ads, VSLs, and animated visualization- The one AI ad format I think is going to get people sued over the next few years- The gold standard nobody wants to hear: real, unpaid customer testimonials- Why you should start with image ads before you touch videoI've been doing this for 17 years and we spend millions every quarter on marketing. AI hasn't changed what makes an ad work... it's changed how fast you can make and test them.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.