This episode is a member spotlight interview from my Marketing with Meller membership and learning community.
I encourage you to embrace and "abundance mindset" and “coopetition” approach to collaborating with overlapping LinkedIn professionals like today's featured interview with Judi Hays.
Judi explained how she helps seasoned executives—often laid off, aged out, or seeking more fulfillment—transition from corporate identities into their next chapter by becoming visible experts through clear positioning in high-trust B2B industries.
We focused on her 90-Day Authority Intensive (12 weeks): Elevate (profile and visibility plus sharper positioning language), Expand (network growth and strategy), and Engage (content, messaging, and converting conversations into calls). In Q&A, she shared a supply-chain client example that started with reconnecting to 10 contacts and led to a seven-figure contract, discussed niche vs brand, credibility signals like accurate photos, and described her lifestyle-business goals and remote work experiences.
00:00 Episode Preview 01:42 Member Spotlight Format 03:49 Meet Judi Hays 05:20 How Brenda and Judi Connected 07:02 90 Day Authority Intensive 09:16 Elevate Your Presence 12:08 Expand Your Network 13:53 Engage for Trust 16:58 Accountability and ROI 18:58 Remote Lifestyle Business 20:47 Night Owl Banter 21:12 Audience Q&A Setup 22:58 Pepper and Rescue Talk 23:50 Case Study Big Win 26:58 Serving Seasoned Executives 30:06 Brand Versus Niche 33:16 Outdated Photos and Trust 36:20 How to Work Together
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
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