636 The 20 Best Ways to find Accounting Firm Clients, Ranked [Let’s throw out the bad strategies]

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In this episode, I rank 20 different client acquisition strategies, then I walk through exactly how I would build an accounting firm from scratch today. I cover two versions: what I’d do with the network I have now, and what I’d do if I were starting with no connections at all. Then in the 📫 Mailbag, I tackle keeping premium clients after their original pain disappears, automating phone and messaging workflows, AI’s impact on bookkeeping, preventing AI hallucinations, and whether the future of accounting really means everyone has to become an advisor.

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// Chapters:
00:00 - Finding New Clients
01:15 - Ranking 20 Acquisition Strategies
02:15 - Accounting Software Directories
03:40 - Paid Ads
06:50 - Cold Email
09:00 - TikTok
10:50 - Google Ads
11:40 - Virtual Events
13:40 - Hiring Industry Insiders
14:30 - Webinars
18:00 - Direct Mail
18:55 - Google Business Profile
19:55 - LinkedIn
21:05 - Physical Signage
22:20 - Online Communities
23:25 - Industry Software Directories
24:40 - YouTube
26:40 - Industry Partnerships
28:35 - Industry Authorities
30:55 - Brand Partnerships
32:25 - Industry Gates
35:40 - In-Person Events
38:01 - 🔥 Roast A Firm
39:00 - Starting With Jason’s Network
44:15 - The First Five Steps
45:20 - Starting With No Network
52:20 - Building a Lead Magnet
54:48 - 📫 Mailbag
55:15 - Keeping Premium Clients
58:15 - Automating Phone & SMS
1:01:10 - Is AI Crushing Bookkeeping?
1:03:45 - Preventing AI Hallucinations
1:06:25 - Does Everyone Need Advisory?
1:09:45 - Realize

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