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In this episode, I break down the accounting conferences and industry events that are actually worth attending, including how to use client-facing events. 🐝 We talk in Niche of the Week on how to become more visible in a specific industry. I also share a simple lighting upgrade that can dramatically improve how you look on video, then answer 📫 Mailbag questions about industry-specific credentials, Mercury launching an accounting ledger, earning potential for accounting firm owners, AI-backed firm rollups, practice management platforms expanding into close automation, and whether joining a PE-backed platform really gives firm owners a meaningful seat at the table.
📄 Here’s that list of over 1,000 events https://docs.google.com/spreadsheets/d/1alr-NMmUWXUK4nC-JK-Nnr7R8Kg9BIJXSsLFqEQOU1s/edit?usp=sharing 🔦 And here’s that video light https://amarancreators.com/pages/amaran-verge-max
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// Chapters: 00:00 - The Best Accounting Events 02:05 - 1,100 Upcoming Events 03:00 - Intuit Connect 03:45 - Scaling New Heights 04:45 - AICPA Conferences 05:35 - Bridging the Gap 06:25 - Reframe 07:20 - Customer Conferences 08:15 - Skip Technical Training 09:00 - State Society Events 09:35 - Client Industry Events 10:06 - 🐝 Niche of the Week 10:15 - Why In-Person Matters 11:25 - Industry User Conferences 15:05 - Certification Events 15:55 - Association Meetings 16:35 - Trade Shows 17:20 - Local Chapters 17:50 - Golf Fundraisers 18:30 - Member Alliances 20:15 - Virtual Events 20:50 - Mastermind Groups 21:00 - Events to Avoid 21:30 - Compliance Events 22:35 - Better Video Lighting 24:10 - Amaran Verge Max 27:48 - 📫 Mailbag 28:13 - Industry Credentials 30:33 - Favorite Star Trek Episode 30:48 - Mercury’s Accounting Ledger 32:00 - Replacing Traditional Ledgers 34:13 - Accounting Firm Income 35:13 - Selling Outcomes, Not Hours 36:33 - Finding Expensive Problems 38:18 - Moving Beyond Hourly Rates 41:03 - AI Accounting Rollups 43:48 - Built-In Close Automation 45:03 - Best-of-Breed vs. All-in-One 46:13 - PE Shareholder Seats 48:13 - Alternatives to PE 49:37 - Closing Thoughts
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